Geschreven door Marijn de Geus | January 26, 2017
While more and more organizations are taking the step toward e-training, some are still dreading the change that they will have to manage. Every company has its own motive, but past experience has proven that certain occasions just don’t leave a choice. Here are six moments at which e-training is a no-brainer.
1. Culture Change
A change in strategy usually also brings a change in culture. It could be in the form of an emphatic focus on the customer, new core values or a more transparent management style, for instance. These aspects are expressed in employees’ behavior and communication. To really change a company culture, just telling the story isn’t enough. Employees have to be actively involved to be comfortable working in the new culture. A training day would only render a one-off effect and wouldn’t offset the costs in time and money. An online training program with explanations, examples and video roleplays enables employees to practice over several weeks and achieves more than a live training ever could.
2. Merger or Rebranding
A merger or rebranding doesn’t necessarily overhaul strategy, but it might change the brand’s image or story or create a completely new brand. This is another occasion when e-training makes sense. Employees need to know as fast as possible what the merger means for them and how they should convey the new brand’s values in their interactions. An e-learning manual on “how to behave” or a live training aren’t usually very effective in properly embedding these new skills. The most efficient way is to practice via e-training, so that within a few weeks, everybody has incorporated the new communications into their everyday activities.