Geschreven door Peter van der Reijden | February 17, 2012
Cost reduction is the order of the day for most industries. What is often forgotten, is the fact that there is a big difference between an expense and an investment. In public education for example, clearly a long-term investment, more often than not cost reduction is the leading motive. And now the training industry risks falling in the same trap.
This is understandable, as appearances are against the skill training industry when it comes to return on investment (ROI). Costs are made for a nice location, the pricing model is unclear (incompany prices suddenly drop by 40%) and the raving evaluations at the end of the training hardly match the tangible results at the office.
It seems to make sense therefore, that many training providers lower their prices and shorten the training’s duration. Or: they lower the costs. But a training should be an investment and an investment has a return. The task is now up to training companies to undisputedly prove this return. Because when an employee is able to clearly improve his sales skills (his improvement should be visible) for a sum of $ 500, a positive ROI is easily shown.
And suddenly, there happens to be a budget for an investment.
