Why networking drinks don’t have to give you the flu

Even though we are all networking like hell since the rise of social media, there are still many people who spontaneously feel a flu coming up when they hear the word ‘networking’. Of course, sending a LinkedIn invite is much easier than engaging in a conversation in a business event, where everyone seems to know each other except for you. It’s good to know that, with the right mindset and a few skills, you will never have to get teary eyed from networking drinks.

Focus on the motivation to learn

In Why you should never call a high potential a high potential we met Carol Dweck, the Californian psychologist who poses that a growth mindset is the way to success. Those who believe in growth and development, in working hard in order to achieve something, will achieve more than those who think they can manage with their innate talents. That same mindset can help to conquer networking aversion as well. You won’t benefit from thinking ‘I hate these sort of events’, or, ‘I am bad at it’. Rather, say to yourself (and repeat it a few times): ‘Who knows, it might be interesting or I might learn something.’ By focusing on the positive side – which is not entirely imaginary – you will motivate yourself and influence your mindset in a positive way. This increases the chance of success.

Do something

Many people expect that they have to obtain a job or business opportunity through networking. Don’t set the bar that high, search for a connection! Maybe you play at the sports club that is sponsored by the person you want to meet, or maybe you have completed the same degree or share an experience abroad. You will only find out when you prepare the meeting, find common interests, and if you listen well and ask the right questions. Different studies have found that engaging in an activity with someone will get you the most lasting relationships. Try to swap the networking drink for the art committee of the organization or the benefit event of the industry association. While you’re working on something that’s important to you both, talking will be easier.

What’s in it for someone else?

Giving is easier than receiving for most people. The more dependent you feel, the more horrible the idea of networking can be to you. So, think about what you have to offer. As a newcomer, your knowledge of new developments or technologies or even modern music will make up for your possible lack of experience. Think about how you can focus on the bigger picture. For example, you could make a difference in the position of women in businesses, or of young academics in marketing. Talking will be easier if there’s no particular personal gain.

Practice prior to the drink

As for everything in life, practice makes perfect, so also when it comes to networking drinks. Engaging in conversations and introducing yourself correctly can be done safely from behind your computer or laptop, and it helps! Of course, the reality remains a question of literal steps, but figurative steps can be done through, for example, a video role play. For someone who has gone to over fifty networking drinks, they won’t be that scary anymore. The same goes for someone who has practiced all aspects of the chat over fifty times!